11 February 2010

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Do You Love Anyone Enough To Give Them Your Last Rolo?




Giving someone your last Rolo is the ultimate Little Gesture this Valentine’s.
"Since the iconic brand and pioneers of loving gestures asked ‘Do you love anyone enough to give them your last Rolo?’ it has remained a symbol of love and romance"
 Ah, yes... I do remember all those Rolo adverts. Thanks to them, giving our last Rolo to the one you loved was seen as the ultimate sacrifice... and it was far much cheaper than buying a diamond, a meal or some flowers. But, then again, it was your last Rolo... So it was still a tough decision to make. Was the object of your love worth it after all?

Okay, we're definitely into full Valentine's Day mood today, and the current advert from the Rolo Team is even taking us a step further... Yep, we can be romantic and win a prize.  
Now, that's what I call a perfect Valentine's Day!

While the competiton itself is for UK residents only, our friends from the other side of the Pond can still benefit from this post as, the idea behind the competition is that Valentine's Day doesn't have to cost a fortune...

"Making Valentine’s Day special doesn’t have to cost the earth, in fact the importance of little gestures has been greatly underestimated in the romance stakes..." 
 No argument from us here... We definitely agree with that statement.

"That’s why Rolo, the ultimate Little Gesture, is urging the great British public to consider what small gestures they can make this Valentine’s - whether that means breakfast in bed, a romantic meal at home, a kiss and cuddle or giving someone your last Rolo a little gesture speaks volumes!"
 There are examples in the video and on the Rolo competition site (link provided in the video), so do take notes... They might come handy if you've forgotten to buy those darn expensive flowers/

"Winners will also receive Rolo chocolates so you can indulge the one you love this Valentine’s with Rolo, the perfect combination of smooth chocolate and chewy caramel in individual bite size cups."
 The icing on the cake, in a way... 


Of course, for research purposes, I had to go and visit the competiton page. I liked it a lot, but what I liked the most was the statement on the landing page:

"Valentine's day shouldn't be the only day we celebrate love - the Valentine's day spirit can live in every day of the year.
We're not talking about the tacky cards or expensive roses, but those little romantic gestures that mean so much more, like the giving of your Last Rolo."

Yes, I know, I'm getting soft in my old age...


Good luck to our British readers and...  
Happy Valentine's Day to all of you!

Loup Dargent

PS: RSS Feed Readers: If the video player doesn't appear on the page shown by your RSS Feed Reader Facility, please click on this link...


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