"I'm extremely excited to share my new music at the UEFA Champions League Final, an event that is celebrated in every corner of the world," said . "This is going to be a powerful moment in history and one that represents the spirit of all the similarities we share no matter where we live and who we are. I'm honored to be a special part of such a beloved experience."
"Music, entertainment and sports have always been a vital part of the Pepsi DNA. We are the brand that invented entertainment marketing and continue to push creative boundaries," said , SVP, Global Brand Management, Global Beverage Group, PepsiCo. "By creating a global stage as part of the UEFA Champions League Final for the first time, Pepsi will produce an epic, memorable moment that will draw an even broader global fan base to the pitch, elevate the excitement of the 2016 final, and establish a new tradition for one of the world's most beloved sport spectacles."
, UEFA Marketing Director, commented, "With an iconic and storied history in music, Pepsi was the ideal partner to bring an epic music performance to the world's most watched annual sporting event for the first time, and UEFA is delighted that will be performing in . The UEFA Champions League Final is the ultimate stage in European football, bringing together the two best teams on the continent. With such a highly respected and truly global artist performing ahead of the UEFA Champions League Final, it heightens even further the appeal of the match and consequently will reach a broader audience demographic, which ultimately further strengthens the global status of UCL."
For more information, visit www.facebook.com/uefachampionsleague.
UEFA – the Union of European Football Associations – is the governing body of European football. It is the umbrella organisation for 54 national football associations across Europe. Its objectives are to deal with all questions relating to European football, to promote football in a spirit of unity, solidarity, peace, understanding and fair play, without any discrimination on the part of politics, race, religion, gender or any other reason, to safeguard the values of European football, maintain relations with all stakeholders involved in European football, and support and safeguard its member associations for the overall well-being of the European game.