23 September 2017

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007 ELEMENTS: A new James Bond Cinematic Installation

Further details of the James Bond experience in Sölden, Austria revealed

007 ELEMENTS - Solden Exterior Render
007 ELEMENTS - Solden Exterior Render (PRNewsfoto/007 ELEMENTS)
007 ELEMENTS is a new James Bond cinematic installation opening this winter, built inside the summit of the Gaislachkogl Mountain in Sölden.
The name 007 ELEMENTS reflects the visitor's journey through a series of galleries, each distilling the craft of the signature elements that define a James Bond film. The installation will focus on Spectre , which was shot in Sölden and will feature other titles in the long-running 24 film Bond franchise.
The collaboration between the project's Creative Director, Neal Callow (Art Director on Casino RoyaleQuantum of SolaceSkyfall and Spectre) and Optimist Inc. Head of Design, Tino Schaedler and his team has resulted in an immersive, interactive and educational experience that places visitors inside the world of 007 while revealing how that world is made.
"Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way," Callow explains. "We want to use this incredible location to place our guests into Bond's environment, and bring the stories to life in a unique and unforgettable way."
Located 3,050 meters above sea level, the 1,300 square meter building has been constructed within the mountain and is arranged over two levels. Blending seamlessly with its surroundings, the impressive structure reveals itself through a tunnel and unfolds into two main areas offering spectacular views of the Tyrolean valleys.
Combining state-of-the-art technology with stark contemporary architecture, 007 ELEMENTS creates a captivating experience with a dramatic cinematic soundscape set in nature's awe-inspiring surroundings.
The bespoke new building to house the installation was designed and is currently being constructed by Obermoser Architects. Tyrolean architect, Johann Obermoser and his team have been planning and realising award-winning commercial and residential buildings since 1983 including the spectacular ice Q restaurant on the summit of the Gaislachkogl and the Gaislachkogelbahn and Giggijochbahn cable car stations in Sölden.
007 ELEMENTS is a partnership between EON Productions and Metro-Goldwyn-Mayer (MGM) who jointly own the rights to the James Bond films, and Cable Car Companies Sölden.
Architect Johann Obermoser’s concept drawing of the building located 3,050 meters above sea level in Sölden, Austria to house the new James Bond cinematic installation.
Architect Johann Obermoser’s concept drawing of the building located 3,050 meters above sea level in Sölden, Austria to house the new James Bond cinematic installation.
About EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Wilson/Broccoli family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that makes the James Bond films and together with Danjaq controls all worldwide merchandising. The 007 franchise has produced twenty-four films since 1962.

About Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world's deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms and interactive ventures and is producing premium short-form content for distribution.

About Cable Car Companies Sölden
Cable Car Companies Sölden stands for innovation, excellence and state-of-the-art technology. One of the leading ski lift companies in the Alps, the company is proud of its architectural masterpieces in the Sölden ski resort. These include the BIG 3 (viewing platforms on three different 3000-meter-high mountains), the two most powerful cable cars in Europe, the Gaislachkogelbahn and the new Giggijochbahn, and the spectacular ICE Q restaurant on the summit of the Gaislachkogl. Sölden enjoys the second highest number of guest nights in Austria - second only to the capital city of Vienna.

About Obermoser Architects
Leading Austrian architect, Obermoser arch-omo zt gmbh has been creating and constructing award winning commercial and residential buildings since 1983. Tyrolean architect Johann Obermoser and his team are responsible for the Gaislachkoglbahn, ice Q restaurant and the impressive Giggijochbahn in Sölden.

About Optimist Inc.
Optimist Inc. is a creative agency that thrives on innovation and true firsts. They're founded on the simple belief that authenticity and passion reign supreme. Driven by the desire to create something truly unique, they seamlessly blend creative, strategy, design, content, and production talent to deliver one-of-a-kind solutions that are both real and socially viable.

007 Elements Solden Plaza Render - Featuring James Bond’s Family Crest
007 Elements Solden Plaza Render - Featuring James Bond’s Family Crest (PRNewsfoto/007 ELEMENTS)

SOURCE: 007 ELEMENTS