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| #HalloweenIsHappening - 66% Of Americans Admit To Stealing From Their Halloween Candy Stash (Photo by Karolina Grabowska) |
Do you open the bag of mini Halloween treats as soon as you get it home from the store? About two-thirds (66%) of people admit to enjoying a few pieces of Halloween chocolate and candy before handing the treats out to trick-or-treaters or using them for other Halloween activities, according to a recent poll conducted by Morning Consult on behalf of the National Confectioners Association.
Consumer Attitudes & Behaviors On Halloween:
- 74% of millennial moms and young parents say that Halloween 2020 is more important than ever. (The Harris Poll)
- 80% of the general public and 90% of millennial moms and young parents say they can’t imagine Halloween without chocolate and candy, and that trick-or-treating is irreplaceable. (The Harris Poll)
- 2/3 will participate in trick-or-treating, whether handing out the candy or going out with their children. (NCA)
- 79% of parents indicate they have taken candy from their children after a night of trick-ortreating. (Morning Consult)
- 66% of people enjoy at least some of their pre-purchased Halloween candy before using it for Halloween-related activities, like passing it out to trick-or-treaters. (Morning Consult)
- 80% of people believe that they will find creative and safe ways to celebrate the Halloween season this year. This is up from just 63% in July. (NCA/Morning Consult)
Fun Facts:
- Most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and just one teaspoon of added sugar per day. (NHANES)
- What’s the right way to eat candy corn?
- Who enjoys candy corn the most?
Visit AlwaysATreat.com/HalloweenCentral for ways to celebrate a socially distanced but not socially awkward Halloween and join the conversation on social media with #HalloweenIsHappening.
