22 September 2020

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New UNICEF Canada Campaign Keeps Halloween Spirit Alive for Kids Across the Country [Video Included]

Johnny Orlando joins reimagined campaign as UNICEF Canada's newest Halloween Champion

New UNICEF Canada Campaign Keeps Halloween Spirit Alive for Kids Across the Country
UNICEF Halloween Walk-a-thon: Walk your hood, do some good. (CNW Group/Canadian Unicef Committee)
UNICEF Canada, long-associated with fond trick-or-treating memories for many Canadians, is launching a new reimagined initiative for celebrating Halloween during the COVID-19 pandemic—the UNICEF Halloween Walk-a-thon
The campaign encourages families across Canada to turn their trick-or-treating steps into a safe, socially distanced walk-a-thon throughout their neighbourhood during the Halloween season. It also reintroduces a digital version of UNICEF's iconic orange box to enable children to celebrate and raise money in a physically distanced way.

  • Like all major celebrations in 2020, Halloween will look and feel a little different this year. In addition to school closures, games cancelled, birthdays with no parties, a new survey commissioned by UNICEF Canada reveals that only one third of Canadian parents plan to send their kids trick-or-treating this year, and less than half plan to give out candy.
Children across the country have missed many childhood milestones to help stop the spread of COVID-19, but parents are continuing to look for ways to keep hope—and fun—alive. In fact, 6 out of 10 Canadian parents said they are looking for safe, socially-distanced Halloween activities this year.

New UNICEF Canada Campaign Keeps Halloween Spirit Alive for Kids Across the Country
GFORCE (image via UNICEF Canada)
To keep the Halloween spirit alive, UNICEF Canada's Halloween program has adapted by encouraging children to dress up in their costumes, walk their neighbourhood with their families or bubble and thrill their community while supporting kids in need around the world. The safe, socially distanced walk-a-thon can take place throughout their neighbourhood on Halloween or any time during October.
"Kids have sacrificed some of their childhoods to help stop the spread of COVID-19. They've missed school, sports, graduations, and other milestones of being young," said Rowena Pinto, Chief Program Officer at UNICEF Canada. "The UNICEF Halloween Walk-a-thon offers families a safe, unique opportunity to celebrate Halloween while helping protect the world's most vulnerable children from the ravages of the COVID-19 pandemic. It allows kids to help other kids—but also allows them to just be kids themselves."
New UNICEF Canada Campaign Keeps Halloween Spirit Alive for Kids Across the Country
Johnny and Lauren Orlando (image via UNICEF Canada)
UNICEF Canada is also excited to announce its newest Halloween Champions, singer-songwriter and pop superstar Johnny Orlando—who just dropped his latest smash single 'Everybody Wants You' off his upcoming sophomore EP, scheduled for release this fall—and actor and social media influencer Lauren Orlando. 

They will join GFORCE, a musical group of young girls from the Toronto area who made it all the way to the quarterfinals on America's Got Talent in supporting UNICEF's Halloween Walk-a-thon.
"Kids have the ability to make the world a better place. I'm excited to join the UNICEF Halloween Walk-a-thon to provide a safe, socially distanced activity that not only keeps the spirit of Halloween alive, but empowers kids to make a difference," said Johnny Orlando. "I'm encouraging my dedicated fanbase, which includes millions of empathetic and engaged kids from around the world to embrace their ability to defend the rights of other kids to grow up happy and healthy."

The Video:

How can Canadians participate in the UNICEF Halloween Walk-a-thon? 

Children, families and adults can become Halloween Heroes by joining our walk-a-thon and setting up their own fundraising page at unicef.ca/Halloween. Participants who sign up by 9 October 2020 will receive a walk-a-thon package in the mail, including an exclusive Halloween Hero Card with a QR code to help collect digital donations—a new digital form of UNICEF's orange box. Money raised goes towards providing essentials like water, nutrition, education and health care to children in need around the world.

Bonus Video:

Creative agency Juniper Park\TBWA partnered with UNICEF Canada to develop the UNICEF Halloween Walk-a-thon campaign. PHD Canada, a communications planning and media buying agency, is providing marketing support.
New UNICEF Canada Campaign Keeps Halloween Spirit Alive for Kids Across the Country
Sophie Nélisse (image via UNICEF Canada)

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