President's ChoiceChildren's Charity announced, 2 days ago, that it is making a donation of to non-profit organization Breakfast for Learning in order to support 29,371 children in . This money will be invested towards developing, implementing and supporting healthy eating programs in schools by offering 4,956,263 breakfasts, lunches and snacks to kids in need.Hunger remains a very real problem across Quebec and its regions. The most recent Hunger Count, published in Fall 2015, reveals that close to 400,000 people, including 150,000 children, go hungry every month in the province.
"The health and well-being of children is a priority for Loblaw. We are pleased to help children to maximize their academic potential and to promote awareness of the importance of healthy eating, thanks to our partnership with Breakfast for Learning," said Johanne Héroux, Director of the President's ChoiceChildren's Charity in . "We would like to thank our loyal customers who contributed substantially, by participating in the Maxi lottery, to help raise just over one third of the amount that is being donated today."Nutrition programs aren't just beneficial to children's nourishment; they also have a direct positive effect on their behaviour and success in school. Studies have shown that a nutritious and healthy diet helps children concentrate and solve problems in class while also stimulating creativity and performance in their studies.
"Our programs' success is very tangible. During the school year of 2014-2015, 90% of participating schools in observed an improvement in class behaviour and 80% said they witnessed an improvement in their students' success Moreover, 97% reported that their nutrition programs contributed to instilling better healthy eating habits in their students," said Marie-José Mastromonaco, Breakfast for Learning's regional manager. "We are very grateful to President's Choice Children's Charity for the precious help they are offering with this donation. Thanks to Loblaw and the Charity, we can not only support our children's academic progress, but also teach them healthy eating habits that will last them a lifetime."The announcement was made at Bois-Joli school in Laval in the presence of a number of dignitaries, such as Francine Charbonneau, Quebec's Minister of Families, Minister responsible for Seniors, Minister responsible for Anti-Bullying, Minister for the Laval region and Member of the National Assembly for Mille-Îles, who spoke to guests about the fundamental importance to our society of initiating children to healthy eating habits. Johanne Héroux, Director of the President's Choice® Children's Charity in Quebec and Guy St-Pierre, Vice-President, Maxi and Maxi & Cie, presented the donation to Marie-José Mastromonaco, Breakfast for Learning's regional manager.
For over 25 years, President's Choice® Children's Charity has been committed to helping children acrossCanada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than$115 million, supporting more than 2.2 million children.
For more information on the President's Choicepc.ca/charity.Children's Charity or to donate online, visit
SOURCE: Loblaw Companies Limited