|EARTH MODE is a new plug-in from Johnnie Walker for Earth Day |
|Michael Thornton, Chief Executive of Carbon Analytics, which helps businesses manage their environmental impact, has worked with Johnnie Walker(R) on the development of Earth Mode (PRNewsFoto/Johnnie Walker)|
He said: "Each time that you use a website or search the internet it requires a lot of energy to provide the data. Cumulatively across the world, this creates a large carbon footprint.
The Earth Mode plug-in is an easy-to-use calculator that is a helpful tool for understanding that footprint. Individuals will be able to see their carbon usage displayed as the equivalent of everyday activities such as using a microwave, driving a car or taking a flight."
Guy Escolme, global brand director, said: "We believe that everyone wants their tomorrow to be better than today and Earth Mode gives people the opportunity to make a positive impact on the environment. It is just one environmentally-friendly act but we hope it will educate and inspire users around the world to take other small actions to help achieve its goal of reaching three billion 'Acts of Green'.
" is proud that our parent company Diageo has reduced its carbon emissions by 33% over eight years and one of the ways they have done that is to make its 35,000 employees across the world aware of the energy they use every day. Diageo aims to reduce carbon emissions by 50% by 2020."
, President of Network said: "Carbon footprints seem like a foreign concept to far too many of us, perhaps especially those of us in urban environments or not living along a coastline. But we should all be aware of what our energy needs and consumption are doing to our shared global environment."
"The more readily-available the information on our carbon footprint becomes, the more in contact with it in real-time we are, the more of an impact it will have. No more out-of-sight-out-of-mind. Now, like tracking the battery life on our cell phones, we will know what our computer usage is costing. And it will be eye-opening."