3 June 2010

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Le CO2eux Soirée - Broadcast From The 1960s and From Inside A Bottle

Alain du Monde and co-host Jeannie present the most carbon efficient television show of the 1960s  from inside a bottle. 


The video-clip in this post is the first episode of Le CO2eux Soirée, a four part variety show created to launch Stella Artois’ new lightweight bottle, which contains less glass and therefore produces less CO2 emissions.

It's also a variety show with a difference...

A follow-up to last years’ Recyclage de Luxe Show, the CO2eux Soirée is also inspired by 1960s television programmes and is aired ‘live’ from inside the new bottle. Broadcast directly from 1963 (yep, we're travelling back in time with this one.... but it might not look like the past you knew, though), the show features the ‘first ever music video’ - of Marina and the Diamonds’ hit single I Am Not a Robot - alongside a live set from The Mystery Jets, performing their yet to be released single Dreaming of Another World.

Radio 1's Big Weekend - Day 2

"The show has been created by creative agency Mother and is supported with press and outdoor activity as well as an on-pack promotion."

Le CO2eux Soirée is a more intimate version of Stella Artois’ Recyclage de Luxe show, launched last autumn. The show was presented by avant-garde, eco-chic personality Alain du Monde who also co-hosts Le CO2eux Soirée. It featured Florence and the Machine alongside several eccentric guests who shared fascinating tips on how to please Mother Nature - the show’s muse – whilst maintaining a chic lifestyle.

"Stella Artois believes many small green steps help make a big difference. Their new bottles not only contain less glass but are made of 75% recycled glass; their cans are made from 50% recycled aluminium; the corrugated packaging we use for our packs is made out of 100% recycled paper and our cardboard packaging is certified compostable. 
Over the coming years, the brand will continue to produce pioneering eco innovations, taking small steps towards improving the environment"

Episode 2 (featuring Marina and The Diamonds) is now available to view in our "Le CO2eux Soirée - The Marina and The Diamonds' Music Video Episode" post.

Loup Dargent

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