8 July 2019

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Barbie Reached New Heights With Launch To Space [Video Included]

The iconic doll Barbie traversed the stratosphere in partnership with STEM Camp

A Barbie Astronaut Doll reached new heights as she was launched to space on Friday, July 5, 2019 in London, Ontario. The launch was held in partnership with STEM Camp and was designed to inspire a new generation of girls, who will pursue STEM careers, to reach their limitless potential. #YouCanBeAnything
A Barbie Astronaut Doll reached new heights as she was launched to space on Friday, July 5, 2019 in London, Ontario. The launch was held in partnership with STEM Camp and was designed to inspire a new generation of girls, who will pursue STEM careers, to reach their limitless potential. #YouCanBeAnything (CNW Group/Mattel Canada, Inc.)
This year marks Barbie's 60th anniversary, and with over 200 careers and counting, there isn't a plastic ceiling she hasn't broken. On Friday, July 5, in London, Ontario, a Barbie Astronaut Doll surpassed those ceilings to reach new heights.

Held in partnership with Canadian not-for-profit STEM Camp, campers experienced space-related programming and counted down Barbie's launch to space on a high-altitude weather balloon. Her three-hour journey to space and back was captured on live action camera.

"STEM is all about science, exploration and discovery. We were so excited to send Barbie to space, so kids could learn the science and technology behind making this magic happen," explained Lisa Perry, Barbie Brand Manager at Mattel Canada. "For the first time, Barbie went to space and we hope this inspires a new generation of girls who will pursue STEM careers."
In addition, young girls were given the opportunity to hear directly from a successful female role model, Aerospace Engineer, Natalie Panek, who offered her insight into a career in aerospace engineering and how she continues to pursue her dream of exploring space. Natalie is a rocket scientist, explorer and champion for women in STEM. Natalie's dreams began at a young age with Barbie by her side to spark her imagination.

The Video






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