Showing posts with label Campaigns. Show all posts
Showing posts with label Campaigns. Show all posts

28 September 2020

Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying [Video Included]

Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying
Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying
This October, Committee for Children launches its third annual Captain Compassion campaign to teach kids how to use their bystander power to put a stop to bullying.
After this summer's protests over racial discrimination and police brutality, many families and educators are seeking resources to help teach children the value of diverse, equitable, and inclusive communities. 

According to the United States Department of Education, although Black students make up 15 percent of student enrollment nationwide, 35 percent of Black students report being bullied or harassed on the basis of their race—more than any other racial group. Research also shows that one in five students report seeing hate-related graffiti at school. 

In response, bullying prevention superhero Captain Compassion and sidekick Kid Kinder are back to empower kids and adults to use their bystander power and provide guidance on how to recognize, report, and refuse race-based bullying.

Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying
Activate Your Power to Prevent Bullying. Visit!
"Children of color are especially vulnerable right now," says bullying prevention expert and campaign spokesperson Dr. Jasmine Williams. "With COVID-19 disproportionately impacting minority communities and with social media both elevating imagery of police brutality and providing a platform to target youth with hateful words and images, now is the time to empower our nation's youth to value diversity, activate their bystander power, and prioritize preventing bullying and harassment."
Captain Compassion has the power to inspire others to be kind and respectful in challenging situations. In this year's comics, she guides Kid Kinder after he's bullied in an online video game because of his race. Written in collaboration with Mahogany L. Browne, the author of Woke Baby, the story shows children and adults the impact of race-based bullying and how they can use their bystander power to address it., provides families and educators with free, approachable, and research-based bullying prevention tips and tactics, including engaging comics, a Decoder Wheel activity for kids, videos, downloadable posters, and more

Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying
Superhero Captain Compassion Empowers Kids to Prevent Race-Based Bullying
  • To read the comics, download the Decoder Wheel, and learn how you can activate your bystander power to prevent bullying, visit

About Committee for Children:

Committee for Children is a global nonprofit that has championed the safety and well-being of children through bullying prevention, child protection, and social-emotional learning (SEL) for more than 40 years. 

With a history of action and influence, we're known as a leader in social-emotional education and a force in advocacy, research, and innovation in the field. We take a comprehensive approach to SEL, promoting social-emotional well-being from birth to early adulthood—supporting not just classrooms, but entire communities. 

As our programs transform the lives of more than 16.5 million children per year, we rise to meet societal challenges to ensure children everywhere can thrive. 

Learn more at

The Video:

SOURCE: Committee for Children

17 September 2020

According to New Survey, 85% of Cat Owners Experience Therapeutic Benefits from Their Cat

Purina Cat Chow is donating $30,000 to Pet Partners to encourage the training and registration of therapy cat teams like Tommy the blind cat and his owner Christy.
According to a recent survey conducted by Purina Cat Chow, 85 percent of cat owners agree that they have had therapeutic benefits from their cats and that becoming a cat owner has improved their quality of life (86 percent). While three-fourths of cat owners agree that society does not understand the benefits of having a cat, nearly all (94 percent) agree that many people can benefit from spending time with cats.

Purina Cat Chow recognizes the benefits of cats as therapy animals and like Pet Partners wants to improve health and well-being through the human-animal bond, a mutually beneficial relationship that improves the physical, social, and emotional lives of both animals and people who interact with them regularly.
"While most people tend to associate therapy animals with dogs, cats also provide a variety of mental and physiological benefits," said Dr. Annie Valuska, Ph.D., senior pet behavior expert at Purina Cat Chow. "Cat owners often have lower stress levels than non-pet owners, which can improve blood pressure and cardiovascular health over time. Cats can also boost our mental health, decreasing feelings of loneliness and increasing a sense of purpose."
Purina Cat Chow's recent survey confirmed that while most (94 percent) pet owners associate dogs with animal-assisted therapy, only 41 percent of pet owners associate cats with therapy animals. 

  • However, more people, especially cat owners, understand the special benefits cats provide, with 72 percent of cat owners believing cats could be effective therapy partners and 60 percent interested in learning more about how their cat could potentially improve others' lives.
Cats of all kinds can become great therapy animals. Take Tommy the blind cat for example. Even after losing his sight, the eight-year-old tabby passed his therapy pet evaluation with excellence. Now, as a registered therapy cat with Pet Partners, he loves helping people of all ages with his handler, Christy Santoro.
"For pet owners seeking to keep their therapy cats healthy and prepared to serve their communities, it is important to ensure their cats receive balanced nutrition, like that found in Purina Cat Chow, in addition to plenty of rest between visits. It's also key for owners to keep the bond strong with their cats, prioritizing time for play and affection," adds Valuska.
According to New Survey, 85% of Cat Owners Experience Therapeutic Benefits from Their Cat (image via Catster)
As people spend more time at home with their cats, Purina Cat Chow and Pet Partners encourage cat owners to learn how to become a therapy animal team with your cat. Thanks in part to Purina Cat Chow's donation, Pet Partners is offering online training courses and discounted registration of therapy cat teams. Cats and cat owners can give back without even having to leave their homes. Together, Cat Chow and Pet Partners are working to enhance the well-being of local communities with the help of cats.

About Pet Partners:

Pet Partners is the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted interventions. Since the organization's inception in 1977, the science proving these benefits has become indisputable. With more than 13,000 registered teams making more than 3 million visits annually, Pet Partners serves as the nation's most prestigious nonprofit registering handlers of multiple species as volunteer teams. Pet Partners teams visit with patients in recovery, people with intellectual disabilities, seniors living with Alzheimer's, students, veterans with PTSD, and those approaching end of life, improving human health and well-being through the human-animal bond. With the recent release of its Standards of Practice for Animal-Assisted Interventions and international expansion, Pet Partners is globally recognized as the industry gold standard. 

About the Survey:

This survey was conducted by Dynata on behalf of Purina Cat Chow. The survey was conducted among a sample size of 2,500 pet owners across the U.S. Data was collected between August 14-24, 2020 and was carried out online. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Related Videos: 

SOURCE: Purina Cat Chow

21 August 2020

Rebecca & Josh Tickell's 'Kiss the Ground' Available On Netflix September 22 [Trailer Included]

Rebecca & Josh Tickell's 'Kiss the Ground' Available On Netflix September 22 [Trailer Included]
Kiss the Ground - Poster (Courtesy of Big Picture Ranch)
'Kiss the Ground', a powerful documentary exploring soil regeneration and its place as a compelling and effective solution to our planet's climate crisis, will be available on Netflix September 22, 2020. 

Directed by Rebecca Tickell and Josh Tickell (FUEL, PUMP, THE BIG FIX), the film is narrated by Woody Harrelson and features Ian Somerhalder, Gisele Bündchen, Jason Mraz, and David Arquette. The film is produced by Big Picture Ranch.

'Kiss the Ground' is an inspiring and groundbreaking film that reveals the first viable solution to our climate crisis. 'Kiss the Ground' reveals that, by regenerating the world's soils we can rapidly stabilize the Earth's climate, restore local ecosystems and create abundant food supplies. Using compelling graphics and visuals, along with striking NASA and NOAA footage, the film artfully illustrates how, by drawing down atmospheric carbon, soil is the missing piece of the climate puzzle. The movie is positioned to catalyze a movement to accomplish the impossible - to solve humanity's greatest challenge, to balance the climate and secure our species' future.

Initial footage for the film was shot 9 years ago in Africa by Executive Producer Ian Somerhalder, (who grew up in the same town and went to the same high school in Louisiana as director, Josh Tickell). Somerhalder and the Tickells joined forces with the KISS THE GROUND nonprofit organization with the mission to make a movie that showed how to turn deserts back into lush ecosystems while reversing climate change. The result has been an almost decade-long journey to produce a film which includes never before seen footage from around the world showing the reversal of ecological damage and giving a playbook for the restoration of Planet Earth.

"This film represents the culmination of tens of thousands of hours of research by scientists around the world who have finally cracked the code on managing climate change - before it's too late," says Josh Tickell. "Never before has there been a more important message, and the good news is it's hopeful, it's actionable and the film shows us steps we can take right now," says Rebecca Tickell.
The film was a selection of the 2020 Tribeca Film Festival. Producers include Rebecca Tickell, Josh Tickell, Bill Benenson, Ryland Engelhart and Darius Fisher and Executive Producers are Laurie Benenson, Gisele Bündchen, Bill Cameron, John Paul DeJoria, Pedro Diniz, Anna Getty, George Hagerman, RJ Jain, Jena King, Julian Lennon, Michelle LeRach, Melony & Adam Lewis, Craig McCaw, Angus Mitchell, Elizabeth Moore, Stephen Nemeth, Larry O'Conner, John Roulac, Regina K. Scully, Nicole Shanahan, Jon & Susan Sheinberg, Mark Sims, Iris Smith, Ian Somerhalder, and Tara & Brian Swibel.

The Trailer:

  • 'Kiss the Ground' is part of a new crop of true 4k resolution documentaries. Technology to make the film including computers, servers, hard drives and speciality film equipment was provided by Other World Computing, and Black Magic Design.

About Big Picture Ranch

Nested in the Los Padres National Forest in Ojai, California sits Big Picture Ranch - an organic avocado farm which also operates 24/7 as a soup-to-nuts film studio. Founders Josh and Rebecca Tickell are Sundance Award-Winning documentarians. Big Picture Ranch creates content that changes the global narrative around important environmental issues. Filmmakers Josh & Rebecca Tickell won the Audience Award at the Sundance Film Festival with their first film FUEL, premiered their oil spill documentary THE BIG FIX as an official selection at Cannes, and are launching their first scripted feature film, HEARTLAND soon.

About Josh Tickell

The author of four books, Josh Tickell has worked on environmental issues for over twenty years. His career spans a unique mixture of science, journalism and filmmaking. His directorial debut film, FUEL, is the 2008 Sundance Audience Award winning documentary that investigates the possible replacement of fossil fuels with renewable energy. His 2017 Simon and Schuster book, Kiss the Ground, How the Food You Eat Can Reverse Climate Change, Heal Your Body and Ultimately Save Our World, was an Amazon Bestseller in multiple categories. Tickell holds an MFA in film from Florida State University's Film School. He is a regular guest on talk shows and gives keynote presentations internationally on sustainability, regeneration and filmmaking.

About Rebecca Tickell

Rebecca Tickell is a director, producer and environmental author & activist. She produced the Sundance Audience Award Winning, environmentally-themed movie, FUEL, and co-directed/produced 'The Big Fix', an 'Official Selection' of the 2011 Cannes Film Festival. She spent several years documenting the impacts and root cause of the BP oil spill. While investigating the spill she became ill and was left with permanent damage from exposure to the oil and dispersant in the atmosphere. Her directorial debut (with husband Josh) was the critically acclaimed documentary PUMP, narrated by Jason Bateman. She directed and produced the John Paul DeJoria story, GOOD FORTUNE, the YouTube sensation, THE EARTHING MOVIE as well as the forthcoming documentary THE REVOLUTION GENERATION and the forthcoming feature scripted film, HEARTLAND. As a child, she starred in the Orion (now MGM)'s Christmas Classic movie, Prancer.

About KISS THE GROUND 501(c)(3) Nonprofit Film Partner

KISS THE GROUND is a Los Angeles-based 501(c)(3) nonprofit organization on a mission of creating awareness around the extraordinary potential of healthy soil. KISS THE GROUND has educated and activated millions through their Media Program, Farmland Program, and Stewardship Program. Their Farmland Program supports transitioning farmers and ranchers with training, mentorship, and soil testing and has a robust scholarship program for farmers who need financial assistance to take part. The Stewardship Program is an education platform, community, and resource hub that was created to educate, inspire and empower individuals to become powerful and impactful advocates for the regenerative movement. KISS THE GROUND has become a premier online educational hub for regenerative agriculture, offering an online "pathway" for anyone to find resources and their unique way forward in contributing to this expanding global movement.

SOURCE: Big Picture Ranch

11 August 2020

Hip Hop Public Health Completes Trilogy Of COVID-19 Music Video PSAs With Release Of #BehindTheMask [Video & Lyrics Included]

Hip Hop Public Health (HHPH) Completes Trilogy Of COVID-19 Music Video PSAs With Release Of Behind The Mask
Hip Hop Public Health (HHPH) Completes Trilogy Of COVID-19 Music Video PSAs With Release Of Behind The Mask (PRNewsfoto/Hip Hop Public Health)
Building upon the momentum and public engagement generated by 20 Seconds or More and 20 Segundos o Más, the high-impact music video PSAs that have become global anthems and rallying cries around the importance of handwashing in the fight against COVID-19 since launching in April and July, respectively, Hip Hop Public Health (HHPH) today released Behind the Mask

Behind the Mask is an original new song and music video designed to increase the use of face masks as an effective means of stopping the spread of the coronavirus around the world. It is the third installment in a trilogy of COVID-related music video PSAs produced by Hip Hop Public Health, the New York-based, nonprofit organization founded in 2006 to build health equity through the transformative power of music, art and science. 
With the number of coronavirus cases continuing to rise around the country while disproportionately affecting communities of color, the goal of Behind the Mask is to proactively address the issue by driving the conversation and debate around COVID-19 safety protocols into action with culturally relevant and compassionate messaging.
Behind the Mask was written by multi-platinum composer Quennel Worthy, and features Grammy-nominated vocalist Raheem DeVaughn, backed by Grammy-winning rapper Darryl DMC McDaniels from Run-DMC and the iconic rapper and HHPH Co-Founder, Doug E. Fresh. With medical oversight by Dr. Olajide Williams, Co-Founder of Hip Hop Public Health and Chief of Staff, Department of Neurology, New York-Presbyterian/Columbia University Irving Medical Center, Behind the Mask utilizes HHPH's evidence-based behavior change Multisensory Multilevel Health Education Model

  • The video focuses on proper mask-wearing techniques while incorporating culturally tailored, personalized themes that drive a strong emotional connection to the message, which in turn has been shown to facilitate behavior change.
"There is unequivocal supporting evidence that masks reduce the spread of COVID-19, and this is related to the scientific consensus that the infection can occur from inhaling droplets containing the virus," says Dr. Olajide Williams. "Masks act as a barrier to these infected droplets of saliva that are expelled when we sneeze, cough, or even breathe heavily. They protect those around us from being infected by us, and this is especially important because of the people in our communities walking among us who do not exhibit symptoms (asymptomatic people). The more people that wear masks, the more we are able to reduce the spread of COVID-19 - and to demonstrate this point, one study from the University of Washington showed that if 95% of the public wear masks, we would avoid approximately 34,000 more deaths by October 1, 2020."
Hip Hop Public Health created Behind the Mask as the cornerstone of a major public health education initiative that began in April at the height of the pandemic in New York with 20 Seconds or More, followed by the Latino community-facing 20 Segundos o Más campaign in early July. 

  • Together, these campaigns have reached over three million people around the world through the viewing and sharing of the videos, significant social media traction and international media coverage.
A running theme encapsulated in the Behind the Mask song is love: how our actions or inactions can dangerously impact those we love, and how, from behind the mask, we are promoting community and neighborhood health, while protecting and saving the lives of our loved ones and those with whom we come into contact daily. 

The music video PSA features guest appearances by well-known and everyday New Yorkers – artists, public health experts, religious and civic leaders, athletes, media personalities, entertainers and families, all wearing masks or demonstrating proper donning, doffing, and storing for re-use techniques. Among the participants are: rappers Niko Brim and Rob Base; New York Jets linebacker, James Burgess; Broadway legend Irene Gandy; Chief Jeffrey B. Maddrey, NYPD Chief of Community Affairs; Commissioner Benjamin Tucker, NYPD First Deputy Commissioner; DJ Dee Wiz, touring DJ and Producer; author and poet Jacqueline Woodson; music executive Sal Abbatiello; award-winning broadcaster Cheryl Wills; Rick Patel, Deputy Special Agent in Charge, Homeland Security Investigations, New York; radio personality Sasha the Diva; and, virologist Dr. Angela Rasmussen (full list of participants).
"Behind the Mask is a love letter and an ode from the people of New York to everyone around the world," says Lori Rose Benson, Executive Director and CEO of Hip Hop Public Health. "The song's lyrics literally bring people together with a message of love, unity and hope. Our work is far from over, and we see Behind the Mask as a natural way for Hip Hop Public Health and our supporters to advance our mission of propelling the dialogue and action around COVID-19 forward with kindness and humanity at the heart of our message and towards our goal of stopping the spread."
Says Doug E. Fresh, "Behind the Mask is a classic R&B-inspired track infused with the forthrightness of hip hop to deliver a vital, lifesaving message. Continuing on this journey with my friend Darryl DMC McDaniels as we join forces with 'The Love King' himself, Raheem DeVaughn, will hopefully move people and inspire them to wear a mask to protect themselves and their loved ones."
Raheem DeVaughn adds, "It was an honor to collaborate with Hip Hop Public Health, Doug E. Fresh and Darryl DMC McDaniels on this project. Everyone has, in some way, been impacted by COVID-19 and we all need to listen and adhere to the message of Behind the Mask as a symbol of love, a symbol of trust and a way forward to a better future."
As a long-time supporter and Advisory Board member of Hip Hop Public Health, Darryl DMC McDaniels comments, "I know first-hand how music, and naturally, hip hop can impact people in a positive manner. Behind the Mask is a powerful example of this and I am convinced that it will make a difference."
Hip Hop Public Health (HHPH) Completes Trilogy Of COVID-19 Music Video PSAs With Release Of #BehindTheMask
Hip Hop Public Health (HHPH) Completes Trilogy Of COVID-19 Music Video PSAs With Release Of Behind the Mask (Hip Hop Public Health)

Behind the Mask -The Lyrics:

Behind The Mask
By Q. Worthy, Barnard “BJ” Gray, and Joshua Banks

(Verse1 )
A symbol of love
A symbol of trust
Between us
I wear it for you
You wear it for me
A promise
I put on the mask
Out of respect for the masses
And all those left behind
To salute and honor
All the first responders
Battling on the front lines

You got my back
I got your back
Behind the mask
It’s not
Much to ask
We’ll save the world
From behind the mask
If you feel alone
Just know
You’re not invisible
Cause I still see you
Behind the mask

Now we can’t pretend
The state that we’re in, is not dangerous
One minute we’re close
Then six feet away like strangers
There’s a virus outside
Threatening all of our lives
And we can’t let it in
Not just for you but for all
To prevent a loss
We put on the mask for them

You got my back
I got your back
Behind the mask
It’s not
Much to ask
We’ll save the world
From behind the mask
If you feel alone
Just know
You’re not invisible
Cause I still see you
Behind the mask
Yeah I still see you
Behind the mask

Now here’s a little story about this year
Who woulda thought we would end up here
Fresh decade we was barely in it
New year came wit a world pandemic
But it’ll get better
The storm we’ll weather
Heads held high as we stand together
We gotta do our part to stop the spread
All pull together like we never did
First, wash your hands make sure they’re clean
20 secs or more is what I mean
Put ya mask on don’t matter what kind
Cloth, surgical, N95
Before you take ya mask off
Go and wash ya hands off
Fold it up outside in so the germs touch
Store your mask in a paper bag
Then one last time go and wash ya hands

Behind the Mask - The Video:

  • The Behind the Mask video was produced by IDEKO, a New York-based experiential production agency. To learn more, please visit

About Hip Hop Public Health:

Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity. Based in New York City, HHPH was founded in Harlem in 2006 with the mission to empower youth and families around the country – and the globe— with the knowledge and skills to make healthier choices, reducing preventable health conditions. Through a research-driven developmental process created by Columbia University Neurologist Dr. Olajide Williams (a.k.a. the "Hip Hop Doc"), Hip Hop Public Health works with socially conscious artists and public health experts to create scalable, highly engaging, culturally relevant music and multimedia "edutainment" tools.

The Hip Hop Public Health team, led by physical education veteran and public health leader Lori Rose Benson, is a collective comprised of not only health and education professionals (including nutritionists, public health researchers, teachers, physicians, behavioral scientists, and a student advisory board), but also proven-successful multi-media professionals and A-list iconic rap stars and pop artists including Doug E. Fresh, Chuck D, DMC of Run DMC, Ashanti, Jordin Sparks, as well children's television writers/producers (formerly of Sesame Street). All HHPH music, videos, comic books, video games and guidance documents are available for free and can be accessed on its online resource repository.

SOURCE: Hip Hop Public Health

10 August 2020

#WindBuildsTheFuture: The American Wind Energy Association (AWEA) Is Celebrating American Wind Week 2020 [Videos Included]

#WindBuildsTheFuture: The American Wind Energy Association (AWEA) Is Celebrating American Wind Week 2020
This American Wind Week, AWEA thanks the 120,000+ wind workforce for keeping the lights on for millions of families and businesses as the country continues to navigate challenging times.
The American Wind Energy Association (AWEA) is kicking off American Wind Week 2020, the fourth annual national celebration of U.S. wind energy leadership. 

  • During American Wind Week, AWEA, its 1000+ members, and the thousands of diverse U.S. wind supporters highlight the many ways wind is helping build the future.
"After a decade of significant growth, wind power last year became America's number one source of renewable energy. During this year's American Wind Week, we celebrate the more than 120,000 Americans working in the wind industry, as well as all the wind champions across the country that helped make this achievement possible. This year has been one of immense challenge for our country as we strive to overcome the public health and economic impacts of the COVID-19 pandemic. The U.S. wind industry stands ready, now more than ever, to keep pushing forward and to help our country build a stronger economy and a cleaner future." – Tom Kiernan, AWEA CEO.
"2020 should be remembered as the year wind worked for America. At the height of stay-at-home orders, wind farms produced enough electricity to power 32 million homes in both April and May. Those turbines were kept spinning by the tens of thousands of essential wind workers, including nearly 7,000 Vestas essential employees. We have proven wind is essential today and wind will be essential tomorrow." – Chris Brown, AWEA Board Chair and Vestas North America President.
Wind power is proud to be red, white, and blue, with operating wind projects or manufacturing facilities in 70 percent of U.S. Congressional districts and jobs in all 50 states. That is why we are honored that so much of the country has joined us in proclaiming this week American Wind Week.
#WindBuildsTheFuture: The American Wind Energy Association (AWEA) Is Celebrating American Wind Week 2020
Laramie County Community College Instructor, Steve Hrkach, on training future Wind Energy Technicians.
Eighty-six percent of Americans think the U.S. should put more emphasis on using clean, renewable wind energy, according to a July 2020 online consumer survey conducted by the Harris Poll on behalf of AWEA and released today. 
These results build on a June 2020 Pew poll, which reported eighty-three percent of Americans support building more wind farms. During Wind Week, we celebrate this widespread and bipartisan support.
You can follow Wind Week at, or through social media using #AmericanWindWeek and #WindBuildsTheFuture.

  • Due to the COVID-19 pandemic and the limitations placed on in-person events, American Wind Week will look different than in past years, with most of the events taking place virtually. 

However, while it might look different, we are celebrating with just as much fanfare, with special events running every day following distinct themes:

Monday, August 10: Essential Workforce: Wind workers are on the frontlines of the fight against COVID-19, helping to keep the lights on every day for millions of Americans. Electricity is the lifeblood of the U.S. economy, and wind workers are there to keep the electrons flowing. Electricity is a necessity, not a luxury, and our workers are ensuring we have access to that necessity.

Tuesday, August 11: Economic Recovery: Wind is set to play a key role as our nation's economy strives to bounce back from the damage of the current pandemic. Wind is creating new U.S. manufacturing jobs, wind technician is the country's second-fastest-growing job, and the wind project pipeline is at a near-record high. Offshore wind is posed to play a major role in the recovery, creating 83,000 jobs in a decade and launching a brand-new U.S. supply chain. Through this recovery, we can create a cleaner future filled with opportunity.

Wednesday, August 12: Wind Power Champions: American wind power dedicates a day to honoring its federal and state-level wind champions, who are making it possible for wind to build a stronger economy and cleaner future. This select group of bipartisan Senators, Congressmen, and Governors has embraced a forward-thinking approach to energy policy, allowing wind to become our country's largest renewable energy source while employing over 120,000 Americans across all 50 states.

Thursday, August 13: Community Investment: Thursday highlights wind's nearly unmatched investment in rural America, providing farmers with a drought-proof cash crop and rural communities with revenue to invest in their future. We also give a special focus on the many efforts our 1000+ members are taking to help communities overcome the challenges of COVID-19.

Friday, August 15: Corporate Buyers: Businesses purchased a record amount of U.S. wind power last year and now represent 10 percent of all operating wind capacity in the country. These Fortune 500 companies, like Walmart, General Motors, Budweiser, and McDonalds, are making the move toward wind power as they strive to meet sustainability targets and improve their bottom lines. Companies powering their stores, factories, and data centers with wind energy is no longer just a trend—it is the new normal for doing business.

Related Videos:

  • Visit AWEA's website to learn more about the enormous economic benefits wind power brings to America.

SOURCE: American Wind Energy Association

6 August 2020

#TeamMASK - Face Masks Placed on New Castle County Government Cars to Promote Mask-Wearing

 #TeamMASK - Face Masks Placed on New Castle County Government Cars to Promote Mask-Wearing
Mac Macleod, CEO of Carvertise, with the help of New Castle County Executive Matt Meyer, affixes a mask on a New Castle County vehicle at their August 5 launch event.
Carvertise, Inc., a rideshare-based transit advertising company, announced the launch of its #TeamMASK advertising campaign with the New Castle County Government in an effort to promote the continued importance of mask-wearing to stop the spread of COVID-19. 

As a part of this initiative, eleven high-mileage county vehicles, including the County Executive's very own car, were selected to don gigantic custom-made "Car Masks" that fit over the grill of the vehicles. 

The vehicles also prominently feature a #TeamMASK slogan on both driver and passenger sides, to proudly state the county's position on wearing face masks to curb the spread of COVID-19.
  • The county vehicles selected are a medley of paramedic and public works sedans and trucks that will be seen at COVID-19 testing sites, public parks, and construction sites. 
  • Each vehicle travels a minimum of 1,100 miles a month which will create an estimated 82,500 monthly impressions, according to Carvertise's proprietary impression calculating algorithm. 
  • For the duration of this three-month advertising campaign, 2.7 million impressions will be created generating significant reach and frequency throughout the entire county.
 #TeamMASK - Face Masks Placed on New Castle County Government Cars to Promote Mask-Wearing
The New Castle County #TeamMASK fleet unveiled.
Carvertise CEO, Mac Macleod, stated, "New Castle County has become the first government entity in the country to transform their fleet of vehicles into moving billboards promoting public safety messaging specific to COVID-19. Not only does the creativity of the face masks make it memorable, but it is also highly cost-efficient. These vehicles are driving around the county everyday as it is; now, however, they're holding the dual purpose of marketing to county residents. That's a 2-for-1 benefit."
"The #TeamMASK campaign is a great way for us to drive home an important public safety message to our county residents," said Matt Meyer, County Executive, New Castle County, Delaware. "What better way to show a sense of community spirit and pride around public mask compliance than to have these larger-than-life face masks adorned to our highest mileage vehicles? I'm highly confident this will get people thinking and talking about mask-wearing," said Meyer.
Macleod added, "This is innovative advertising at its finest. It's creative, it's memorable, it's culturally relevant, it's reaching the right audience, and it's effectively communicating the right message through the use of humor. Everyone who sees these cars stops in their tracks, takes a picture of it, and understands the message being promoted. Big kudos to New Castle County for being bold enough to be first."
  • #TeamMASK wraps and Carvertise's gigantic "Car Masks" are available in all 50 states and can be leveraged by other government and healthcare entities looking to make a big marketing splash in their communities.

17 July 2020

Mr Foster & Davis Chris Team Up For New Single in Response to the Black Lives Matter Movement

Mr Foster & Davis Chris Team Up For New Single in Response to the Black Lives Matter Movement
"Things Change" single cover
DFD Music recently announced the release of "Things Change," Mr Foster & Davis Chris realized black recording artists have long been highlighting the perils of racism and police brutality through music, but recent events are brightening the spotlight on racial injustice and oppression. Davis Chris lets his emotions flow on the BLM-inspired piano- guitar ballad "Things Change."

DFD Music is a production company dually located in both Atlanta and Los Angeles. Helmed by producers Mr Foster and Davis Chris; that offer quality work with affordable prices. 

DFD Music has successfully been in business for four years with great achievements such as over 3 million streams, over 5,000 previous albums sold, charting over 10 singles in the US Top 50 and two albums in the US Top 20 on iTunes sales chart.
"It was the first time we worked on a song that my mind, heart & soul felt the lyrics very passionately," Mr Foster said.
Have you ever heard a song that moved you to the point where you wanted to tell all of your friends about it? Well, that's the type of feeling you may experience when listening to "Things Change". By its very definition, the term "Things change" means good news.
"Our purpose is to create music that heals the souls of everyday people and mainly the people affected by the BLM movement," said Davis Chris.
Working in partnership with singer/ songwriter Cecily Wagner was fun and was the right step in the direction DFD Music is moving despite everything else going on in the world. Black Lives Matter returned to national headlines and gained further international attention during the global George Floyd protests in 2020 following Floyd's murder. 

So far, an estimated 15 million to 26 million people have participated. Over 500 Artist have recorded songs in support of the movement and now you can add DFD Music to the count with "Things Change" in support of Black Lives Matter.
  • "Things Change" has been distributed worldwide by Empire Records / DFD Music. 
Mr Foster & Davis Chris Team Up For New Single in Response to the Black Lives Matter Movement
Davis Chris & Mr Foster
Buy Tracks and stream "50/50" on HERE.

28 June 2020

KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement

KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement
KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement (PRNewsfoto/KIND Healthy Snacks)
For the first time in 50 years, people from all over the world will not be marching the streets of New York City to advocate support of the global LGBTQ community. To honor the origin of the Gay Rights Movement and the first NYC Pride March, KIND Healthy Snacks (KIND) is paying tribute to those who've marched, fought and advocated for equality and respect with a rainbow light installation, while also continuing the battle for intersectional justice. 

The installation is placed in the West Village, adjacent to the iconic Stonewall Inn, birthplace of the Gay Rights Movement, illuminating New York City on the eve of the 50th NYC Pride March anniversary.

  • KIND is proud to partner with the Ali Forney Center, the nation's largest organization dedicated to homeless LGBTQ youth, to advocate for those most vulnerable to inequality and discrimination: LGBTQ people of color, especially transgender youth.
KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement
KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement (PRNewsfoto/KIND Healthy Snacks)
"There has never been a more critical time for people to remember how Pride all began," says Alexander Roque, President and Executive Director of the Ali Forney Center. "About 90% of the homeless LGBTQ youth we serve are people of color. The rights our youth have today are because of people, who looked just like them, protested and marched. We're proud to partner with KIND and hope we can bring more awareness during this revolutionary time." ­
In tandem with the light tribute, KIND is offering its special-edition KIND PRIDE Bar, donating 100% of bar net sales to the Ali Forney Center, with a maximum donation of $50,000, assisting in its efforts to protect and empower homeless LGBTQ youth across the country. 

KIND's Pride advocacy is part of the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. 

Since KIND's founding in 2004, KIND has championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other's humanity.
"KIND is proud to support the global LGBTQ community, its allies, and the important work of the LGBTQ Rights Movement," says Daniel Lubetzky, Founder & Executive Chairman of KIND. "With our light tribute, we seek to keep the spirit of Pride Marches alive while inspiring future generations to continue demanding freedom, respect, and equality for all."
KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement
KIND Illuminates New York City Skyline as Tribute to Canceled Pride Marches Around the World and to Pay Homage to the LGBTQ Rights Movement (PRNewsfoto/KIND Healthy Snacks)
  • Part of the multi-year KIND Snack & Give Back Project, the second-annual KIND PRIDE bar incorporates the colors of the Pride flag. The special-edition snack comes in one flavor, Dark Chocolate Nuts & Sea Salt, and is available on,, in store at Wegmans, Duane Reade and New York City corner stores, while supplies last.

17 June 2020

New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans [Video Included]

New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans
New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans (screengrab)
To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA today launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. 

Building on the campaign's longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice. 

The campaign ultimately encourages viewers to come together for racial justice, directing to for educational and actionable resources to help continue the work toward equality.
"The campaign's message is very simple yet profound: we all have a role to play in dismantling systemic racism in this country," said Lisa Sherman, president & CEO of the Ad Council. "It's time for Americans to listen, learn and act. While we know these long-simmering problems are nothing new, we want to leverage this moment in time, a national reckoning with race, and inspire change."
Developed pro bono by R/GA, the new PSA opens with idyllic images of America and traditional symbols of freedom – flags draped from windows, children watching fireworks – before highlighting specific moments of simple activities that have led to the harassment or murder of innocent Black lives. Jogging in a neighborhood, birdwatching in a park, driving, or sleeping safely in one's own bed. Juxtaposing these images, the PSA reminds viewers that before we celebrate the freedom most Americans have, we must fight for the freedom all Americans deserve, that Black lives matter.

The campaign directs to, where individuals can more deeply understand the underpinnings of racism and structural inequality today and what they can do to help end it. This includes ways to get involved locally or with national racial justice organizations and better understand issues like the Black Lives Matter movement, privilege, police reform, and mass incarceration.

R/GA Strategist Aaron Harridge stated, "we did this because we are educated to believe that 'freedom' is afforded to all Americans. This isn't true. We wanted to highlight the freedoms that the privileged masses take for granted. To truly achieve 'freedom' and take on the disproportionate systematic racism targeted at the Black community, we must ALL take action." 
Strategist Brandon Heard added, "For brands, companies, and people that choose to stand behind our message, know that activating allyship is a journey. This is just the beginning of what it looks like to turn privilege into power and to employ that power in an effort to advance the culture of diversity, equity, and inclusion."

The Video:

Love Has No Labels' brand partners Bank of America, Google, Johnson & Johnson, State Farm and Walmart are supporting the campaign by promoting content across their channels. In addition to funding the campaign, brand partners show their support during the year through online and offline activations including social messaging, custom content creation, employee engagement, events and more.

The integrated campaign will also receive donated media, digital and social support from partners including: AdTheorent, Adtoniq, AMC, The Atlantic, Audiomack, Condé Nast, Cox Communications, Crackle Plus, Criteo, Effectv (Comcast), Facebook, Forbes Media, Future plc, Google, GumGum, J2 Global, LinkedIn, LiveIntent, MiQ, Philo, Pinterest, Pluto TV, Reddit, SHE Media, true[X], TuneIn, Vox Media, Wayfarer Entertainment, YouTube and others. Publicis Media worked pro bono to develop a media strategy and secure targeted donated media placements to extend the campaign's reach. IPG's Matterkind will be executing targeted media through a donated Private Marketplace with The Trade Desk. The new Love Has No Labels creative will also be featured in an upcoming virtual concert with John Legend later this month, in partnership with Wave.

New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans
New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans (screengrab)
  • The Love Has No Labels campaign first launched nationally in 2015 with a video of skeletons dancing and embracing before coming out from behind an x-ray screen to reveal themselves as diverse couples, friends and families. 
  • The original "Love Has No Labels" video became the first PSA to win an Emmy for Outstanding Commercial and received more than 169 million views making it the second most viewed social activism video of all time. 
  • In 2016, it was followed by "We Are America" featuring WWE Superstar John Cena celebrating the diversity of America on Independence Day. 
  • In 2017, Love Has No Labels put a twist on the kiss cam by turning it into a symbol for unbiased love with "Fans of Love." 
  • The campaign launched its first short film in 2018 with "Rising," written by Lena Waithe (The Chi, Master of None) and directed by David Nutter (Game of Thrones), asking the question, "why does it take a disaster to bring us together?
  • In total, the campaign's four videos have exceeded 380 million online views.
Since the campaign's initial video launched in March 2015 there have been over 10.5 million U.S. sessions on Since the launch of the campaign, significantly more adults agree that they can create a more accepting and inclusive environment (61% in March 2015 to 74% in April 2020), according to a survey commissioned by the Ad Council and conducted by Ipsos, Public Affairs. 

To date, the campaign has received more than $110 million in donated media.

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