Marvel Studios' "AVENGERS: INFINITY WAR" Goes Beyond The Screen In First-Ever Moviebill Edition Available Nationwide Only At Regal Cinemas

"Avengers: Infinity War" (image via Regal Entertainment Group)

When Marvel Studios' highly anticipated AVENGERS: INFINITY WAR opens on April 27th, fans will be able to broaden their experience and connection with all-new, exclusive augmented reality (AR) content in the first-ever Moviebill, available nationwide only at Regal Cinemas.

A collectible magazine hand-delivered directly to Regal moviegoers at the box-office or ticket entryway, Moviebill recalls the programs of yesteryear, contemporized in a way that has never been seen by audiences through an innovative AR experience that enhances the moviegoing experience and brings fans closer than ever to their favorite films.

The Regal mobile app will be the first to host Moviebill's proprietary image-recognition technology and bring the content to life through AR experiences creating a multi-faceted, seamless online and offline experience. Moviebill will be available on 9+ million users' devices at launch.

AVENGERS: INFINITY WAR will be the first movie featured by the hybrid media publication/mobile experience. The special inaugural AVENGERS: INFINITY WAR issue will feature in-depth content related to the film, including interviews with cast and crew members, image galleries, behind-the-scenes videos, games, exclusive cover art, and other bonus feature materials that come to life via AR technology. Additionally, through Moviebill's strategic partnership with IMDb, which will be sponsoring the Cast Section, consumers will be able to scan the lead actors' images for exclusive interviews, trivia and games.

"We're working closely with Marvel Studios and Disney to ensure the edition is a true deep dive into the film," said Matthew Shreder and James Andrew Felts, founders of Moviebill. "Consumers are the kings and queens, and fans are hungrier than ever for Avengers content. It's an honor to be launching with the biggest and most exciting franchise in today's entertainment marketplace."

⏩ Moviebill is free for AVENGERS: INFINITY WAR ticket holders and will only be available at Regal during the opening week. More than one million copies will be shipped exclusively to Regal theatres nationwide.

"Regal is proud to bring another innovation to the cinema experience by partnering with Moviebill and introducing this AR technology to the masses," stated Ken Thewes, CMO at Regal. "By focusing on the customer, we continue to find new innovations and partnerships that enhance the overall Regal moviegoing experience for our guests."

"Avengers: Infinity War" - Moviebill Edition (PRNewsfoto/Regal Entertainment Group)

About Moviebill:

Moviebill is an entertainment print, mobile and online media platform that utilizes Augmented Reality technology to bring content to life for the biggest movies of the year.  Created by Concourse Media principals James Andrew Felts and Matthew Shreder, Moviebill offers moviegoers exclusive content and interactive experiences nationwide through their studio and cinema partnerships. Each edition of Moviebill is tailor-made to one of the most highly anticipated blockbuster movies of the year and is hand-delivered directly to each moviegoer at the cinema. Shreder and Felts run a multi-faceted entertainment group which manages three separate divisions: film distribution company Concourse Film Trade, creative marketing and audience engagement firm I&Co, and moviegoer experience company Concourse Cinema Ventures which operates Moviebill. Felts and Shreder have distributed over 30 feature films in their tenure as entertainment executives.

⏩ Additional information is available on the Company's website at www.moviebill.com

"Avengers: Infinity War" (image via Regal Entertainment Group)

About Marvel Studios' "Avengers: Infinity War" 

An unprecedented cinematic journey ten years in the making and spanning the entire Marvel Cinematic Universe, Marvel Studios' "Avengers: Infinity War" brings to the screen the ultimate, deadliest showdown of all time. The Avengers and their Super Hero allies must be willing to sacrifice all in an attempt to defeat the powerful Thanos before his blitz of devastation and ruin puts an end to the universe. 

Anthony and Joe Russo direct the film, which is produced by Kevin Feige. Louis D'Esposito, Victoria Alonso, Michael Grillo, Trinh Tran, Jon Favreau, James Gunn and Stan Lee are the executive producers. Christopher Markus & Stephen McFeely wrote the screenplay. "Avengers: Infinity War" releases in U.S. theaters on April 27, 2018.

SOURCE: Regal Entertainment Group

Related Videos:

mike's HARDER and Deadpool Join Forces for Highly Anticipated Sequel

Deadpool and mike's HARDER (image from mike’s HARDER site)

Hold on to your chimichangas, mike's HARDER teams up with everyone's favorite anti-hero leading up to the release of "Deadpool 2." The unique partnership spans multiple consumer touchpoints including film product placement, exclusive in-theater content, co-branded digital ads and exclusive experiences for fans.

For the first time, fans 21 years old and older will get to experience Wade Wilson's favorite mercenary hangout – the iconic Sister Margaret's School for Wayward Girls – at the HARDER adaptation of Sister Margaret's Pop-up Experiences in New York City and Los Angeles. 

⏩ The Los Angeles event will be conducted by and for the benefit of DTLA Film Festival, a nonprofit organization.

For three nights, fans will get to place their bets in the "Dead Pool," play on the iconic Sister Margaret's pool table and mingle with mercenaries. Exclusive HARDER-Deadpool 2 flavors will be served and some of Wade's favorite snacks will be provided – West Coasters can enjoy chimichangas, while Brooklynites can chow down on pizza. Leading up to each event, locals can catch the exclusive Sister Margaret's video hitting late night TV in both New York City and Los Angeles.

• NYC: Alligator Lounge, April 26-28, 7 PM – 11:30 PM
• LA: Slipper Clutch, May 10-12, 7 PM – 11:30 PM

"Deadpool and HARDER make a perfect duo - they are both bold, provocative, and unapologetically take risks. This partnership hits the spot just right, "said Sanjiv Gajiwala, senior vice president of marketing, Mike's Hard Lemonade. "Just like HARDER, Deadpool doesn't just live a little, he lives a lot. If he sees a chance, he takes two. He doesn't wait for one door to open, he kicks them all down."

"We loved working with mike's HARDER on the first movie and are excited to see this epic relationship continue to grow.  The mike's HARDER team has really had fun crafting this campaign!" said Zachary Eller, executive vice president of marketing partnerships, 20th Century Fox.

To celebrate the partnership and commemorate the release of the sequel, 12 HARDER flavor cans will be emblazoned with the "Deadpool 2" limited-edition collectible packaging and slogans including, "Any HARDER and it wouldn't be liquid," "Nice cans," and "Not your grandma's sauce."

⏩ As part of the partnership, HARDER is also offering fans the chance to win an all-expense paid trip for two to a "Deadpool 2" red carpet event as well as an all-expense paid trip for two to a comic convention in San Diego this July. Visit mikesharder.com/deadpool2 for sweepstakes rules and details.

Exclusive HARDER-Deadpool content is currently airing in 1,267 theaters nationwide starting in advance of R-rated movies, and co-branded digital ads will go live on April 17.

Deadpool (still from the "Deadpool Fan Screening" video)

About "Deadpool 2":

After surviving a near fatal bovine attack, a disfigured cafeteria chef (Wade Wilson) struggles to fulfill his dream of becoming Mayberry's hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavor - finding a new taste for adventure and earning the coveted coffee mug title of World's Best Lover.

SOURCE: mike’s HARDER

Related Videos:

More Deadpool Related Links:

• 20 Hilarious Deadpool Vs Spider-Man Memes
• Did DEADPOOL Change the Future of the X-MEN Cinematic Universe?
• Deadpool Finds The Easter Egg In New Poster
• The Hasty Pudding Theatricals Announces Ryan Reynolds as The 2017 Man of The Year
• Deadpool [2016] - Trailer

The Economist Announces "Open Future" Initiative; Remakes The Case For The Newspaper's Founding Principles Amid Populism And Growing Authoritarianism

Still from the "What is The Economist's Open Future project?" video

The Economist, a leading source of analysis on international business and world affairs, today announced "Open Future", an editorially driven initiative (economist.com/openfuture) which aims to remake the case for The Economist's founding principles of classical British liberalism which are being challenged from all sides in the current political climate of populism and authoritarianism.

"Although the world has changed dramatically since James Wilson founded The Economist to fight against the Corn Laws, the liberalism we have championed since 1843 is as important and relevant as ever," said Zanny Minton Beddoes, editor-in-chief, The Economist.  "Yet the core tenets of that liberalism—faith in free markets and open societies—face greater resistance today than they have for many years. From globalisation to free speech, basic elements of the liberal credo are assailed from right and left."

"The Trump Era" (still from the "What is The Economist's Open Future project?" video)

Content for Open Future will be developed and organised around five themes: 

• Open Society (diversity, and individual rights versus group rights) 

• Open Borders (migration); Open Markets (trade, markets, taxes and welfare reform) 

• Open Ideas (free speech); and Open Progress (the impact and regulation of technology) 

⏩ In addition to content from The Economist editorial staff, the Open Future hub will feature commentary from outside contributors, including from those with dissenting points of view.

"The Economist - Open Future" Logo

The initiative launches with a debate between Larry Summers and Evan Smith about no-platforming and free speech at universities. Mr Summers is the Charles W. Eliot University Professor and President Emeritus at Harvard University. He served as Secretary of the Treasury for President Clinton and as the Director of the National Economic Council for President Barack Obama. Evan Smith is a Research Fellow in history at Flinders University in Adelaide, Australia and is writing a book on the history of no-platforming.

A special report on the future of liberalism written by editor-in-chief Zanny Minton Beddoes will appear in the newspaper's 175th anniversary edition dated September 15th. And on that Saturday, the newspaper will host the Open Future Festival, to be held simultaneously in Hong Kong, London and New York. There will also be an Open Future essay contest for young people; surveys and other data visualisations; podcasts; social-media programmes and new video from Economist Films.

About The Economist:

With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications in the world. In addition to the weekly print and digital editions and website, The Economist publishes Espresso, a daily news app, Global Business Review, a bilingual English-Chinese product and a Economist VR, a virtual-reality app. Economist Radio produces several podcasts a week, and Economist Films produces short- and long-form video. The Economist maintains robust social communities on Facebook, Twitter, LinkedIn, Snapchat, LINE, Medium and other social networks. A recipient of many editorial and marketing awards, The Economist was recently named the most trusted news source in the 2017 Trusting News Project Report.

SOURCE: The Economist

Related Videos:

Gizmodo Premieres Nigel Stanford's New Space-Age Music Video "One Hundred Hunters"

"Automatica" - Artwork

"One Hundred Hunters" is the second single from Stanford's debut Sony Music Masterworks album, Automatica. Following the success of his wildly popular music video for the title-track "Automatica", Nigel decided to take his creativity one step further beyond programming a robot rock band and instead slip on an astronaut suit and head to space (sort of). In his latest space-age music video, which debuted yesterday on Gizmodo,

Stanford put down the robots temporarily and make use of some recently released NASA footage of the Apollo and Gemini space missions of the 1960's and 70's. What was once bits and pieces of scattered mission footage, Stanford turned into a 4-minute sci-fi epic that just might make fans wonder how much is real footage and how much was rendered to Stanford and team's magic touch.

THE VIDEO:

ABOUT NIGEL STANFORD:

Nigel Stanford (image via New Atlas)

New Zealand native, Nigel Stanford, is a successful Electronic artist, composer, film producer, and all around "mad-scientist musician" (CNET).  His 2014 album Solar Echoes introduced the viral video hit "Cymatics" (over 60 million views across YouTube, Facebook, and Vimeo) which helped push the album onto the Billboard Dance and Electronic charts. Wired, Colossal, Discovery Channel, BBC, Gizmodo, and the front page of Reddit all featured the viral video. 

Following the success of "Cymatics", Nigel released his major label debut album, "Automatica" (Sony Music Masterworks) in the Fall of 2017 to rave reviews. The album premiered with an explosive music video of the same name via TechCrunch. Since the release, the "Automatica" video has surpassed 30M views to-date across YouTube, Facebook, and Vimeo. 2018 will see Nigel pushing his music videos beyond real-world science, and into the world of future-space and sci-fi. Discovery Channel, BBC, Gizmodo, and the front page of Reddit all featured "Cymatics." 

Currently Nigel spends his time living in Wellington, New Zealand and New York.

Still from "One Hundred Hunters"

SOURCE: Sony Music Masterworks

BONUS VIDEOS:

Wilko Johnson 'Blow Your Mind': First Album Of New Material In 30 Years

Wilko Johnson/Blow Your Mind

'I'm supposed to be dead!' Canvey Island's Dr Feelgood guitar legend Wilko Johnson was diagnosed in late 2012 with terminal pancreatic cancer. However, despite the doctors' worst predictions, he continued to perform with a new lust for life and even made the most successful album of his career 'Going Back Home' with the legendary Roger Daltrey.

Following that album's remarkable success he announced that thanks to a third opinion from a doctor moonlighting as a rock photographer and life-saving surgery, he was now cancer-free. With customary humour Wilko said of this late-career resurgence, "Man, there's nothing like being told you're dying to make you feel alive."

'Blow Your Mind' is Wilko's first album of new material in 30 years, and is the sound of a man feeling very much alive.

Joining Wilko on the album are his long-standing band; Norman Watt Roy on bass and Dylan Howe on drums along with producer Dave Eringa who worked with them on the gold-selling album 'Going Back Home' with Roger Daltrey. Describing the record as 'The album I never thought I'd get to write' it deals with the trials and tribulations that he faced in the last five years, songs such as Marijuana and Take It Easy deal very directly with the terminal diagnosis he was given.

Speaking about the first sets of lyrics that he'd written in three decades Wilko says, "It's tricky when you get to seventy years old, because what am I supposed to be singing? 'I love you, baby, but you done me wrong?' Come on! That's kind of a problem. But I never thought that I'd be the sort of person to write songs about different sorts of real-life experiences until I got sick."

Anyone expecting that Wilko's particular brand of R&B to be softened by such heartfelt lyrics is in for a surprise, if anything his guitar style of 'the chop' as he calls it, is even more aggressive. The introspection of some of the tracks on the album is more than balanced out by the good time upbeat party feel of the title track, Beauty and I Love The Way You Do that have the urgency of Wilko's earliest work with Dr Feelgood.

On going back into the studio after everything that he'd been through, Wilko has this to say about the 12 tracks that make up 'Blow Your Mind,' "I didn't really intend to ever use them and, obviously, I didn't know if I'd ever get back into the studio. One of those songs, that's a reflection of that time, about sitting around the house at night knowing that death's coming; we've recorded it, and it'll be on the album. It's actually quite a cheerful one, too!"

Producer Dave Eringa puts it succinctly, "I never expected to be making another Wilko Johnson album after 'Going Back Home' but what a pleasure & a privilege it was to be able to capture Wilko's first new songs for 30 years! He is one of music's true gentleman - literate, intelligent, and articulate but still rock'n'roll as f***!"

WILKO JOHNSON 'BLOW YOUR MIND'

CD, LP AND DIGITAL RELEASED 

ON CHESS RECORDS / UMe JUNE 15th

01. Beauty
02. Blow Your Mind
03. Marijuana
04. Tell Me One More Thing
05. That's The Way I Love You 
06. Low Down
07. Take It Easy
08. I Love The Way You Do
09. It Don't Have To Give You The Blues
10. Lament
11. Say Goodbye
12. Slamming

ABOUT WILKO JOHNSON:

Born on Canvey Island in 1947, Wilko studied English at Newcastle University before doing a bit of travelling and had aspirations to be a teacher before rock and roll came calling. Wilko was lured into music by his first Fender Telecaster, bought from a music store in Southend, Essex and soon became the strutting, grimacing, six-string rhythmic powerhouse behind Lee Brilleaux in Dr Feelgood. Throughout the mid-70s, Wilko duck-walked his way across countless stages and venues in the UK with Dr Feelgood in the vanguard of the pub rock movement, performing the gutsy down-to-earth rock and roll that was a welcome antidote to prog-rock. His influence was felt in bands up and down the country, and later in the emergent punk revolution (Joe Strummer of the Clash bought a Tele after seeing Wilko play). Dr Feelgood had four successful albums in Wilko's time, followed a busy creative period playing in an early incarnation of the Wilko Johnson Band, the Solid Senders, before he joined Ian Dury's band The Blockheads, in 1980.

All through the '80s, '90s and into the new millennium he continued to gig in the UK, Europe and Japan. But it was when Julien Temple's award winning Oil City Confidential came out in 2009, with Wilko emerging as the film's star, that the world once again sat up and paid attention to his extraordinary talent.

His career took another twist in 2010, when he was offered an acting part in the hit series Game of Thrones, playing the role of mute executioner Ilyn Payne. He appeared in 4 episodes shown in 2011 and 2012.

2014 saw the release of the hit album 'Going Back Home,' Wilko Johnson's collaboration with Roger Daltrey, which went to Number 3 in the UK album charts. The pair decided to work on the album together not just because they were both huge fans of Johnny Kidd and the Pirates, but because, as Wilko was still believed to be dying from cancer, it was believed that they'd 'better get on with it.'

In 2015, Wilko and Julien Temple teamed up again for the documentary 'The Ecstasy Of Wilko Johnson,' a film, which explored Wilko's diagnosis of terminal cancer, and the unexpected reprieve that followed. The film would become quite the hit, captivating audiences whether they saw it on the big screen or on BBC 4, and earning a 'Kermode' award in 2016.

Wilko's new memoir, 'Don't You Leave Me Here' was published in Spring 2016 via Little, Brown.

ABOUT NORMAN WATT-ROY:

One of the most in demand bass players of his generation and was virtually the in house go to guy for the legendary Stiff Records playing on tracks by Nick Lowe Rachel Sweet and Jona Lewie as well being a founding member of Ian Dury and The Blockheads and his sessions for the likes of The Clash and Frankie Goes to Hollywood, Madness, Nick Cave, Roger Daltrey and Viv Albertine.

ABOUT DYLAN HOWE:

Dylan has played with a great array of artists from Ian Dury and the Blockheads, to his dad Steve Howe as well as playing with Nick Cave, Damon Albarn, Ray Davies, Paul McCartney, David Gilmour, Beth Gibbons, Gabrielle, and Hugh Cornwell. In 2014 Dylan released his highly acclaimed new album: Subterranean - New Designs On Bowie's Berlin. A radical new take on the instrumental cuts from David Bowie's 1977 albums "Low" and "Heroes". Which received the official endorsement from David Bowie himself – stating, "That's a top-notch album you've got there. Really."

SOURCE: UMe

Madame Tussauds Orlando Announces New Justice League Experience

Madame Tussauds Orlando is issuing a challenge to the bravest of Justice League fans

Justice will be served this summer at Madame Tussauds Orlando. The world-famous attraction revealed plans to unite an all-star cast of DC Super Heroes in an epic new experience. For the first time ever, fans of DC's Justice League will come face-to-face with their favorite heroes in an action-packed adventure unlike any other.

Justice will be served this summer at Madame Tussauds Orlando. The world-famous attraction revealed plans to unite an all-star cast of DC Super Heroes in an epic, new experience.

From fear comes courage! Guests will get a chance to star alongside Justice League's Gal Gadot as Wonder Woman, Henry Cavill as Superman and Ben Affleck as Batman, as they fight to save the world from Lex Luthor's evil corporation, LexCorp.  

Developed in collaboration with Warner Bros. Consumer Products on behalf of DC Entertainment, this first-of-its-kind attraction experience combines an all-star cast with blockbuster thrills, authentic replica props and costumes that bring each character to life like only Madame Tussauds can do.

"Fans have never come this close to the action," said James Paulding, General Manager. "Madame Tussauds Orlando, together with Warner Bros. Consumer Products, have created a Justice League experience you have to see to believe – from the unbeatable roster of DC Super Heroes to the sensational, hi-tech experiences."

Justice League: A Call for Heroes will also debut later this summer at Madame Tussauds Sydney, part of a greater transformation across Madame Tussauds attractions around the globe to deliver live fame experiences that make guests the star of their favorite stories.

Justice League: A Call for Heroes

Justice League: A Call for Heroes

HEROES UNITE! The battle begins when the Justice League lands at Madame Tussauds Orlando on May 25, 2018. Guests who answer the call will be transported to the streets of Gotham City and Metropolis, uniting with the Justice League Super Heroes in a series of thrilling missions to destroy LexCorp's hold on the world.

Wonder Woman guests will help to destroy LexCorp's formidable technology that has disabled the city. By harnessing their inner super power, guests will be able to emit a powerful blast from Wonder Woman's gauntlets to weaken LexCorp's control over the city.

Elsewhere in the city, Lex's experiment wreaks havoc, sending a helicopter and its occupants hurtling toward the ground. Guests will have to summon all their strength and join Superman to help lift a REAL helicopter back into the sky as onlookers cheer from the streets below.   

As the battle continues, one Super Hero will remain elusive. Guests must summon Batman with the Bat-Signal. Billowing smoke and wind reveal Batman as he's called into battle on the rooftop, ready to save the world.  

Justice will be served this summer at Madame Tussauds Orlando. The world-famous attraction revealed plans to unite an all-star cast of DC Super Heroes in an epic, new experience.

The Adventure Starts Now

Madame Tussauds Orlando is issuing a challenge to the bravest of Justice League fans – starting now! Mother Boxes, unique artifacts with immense powers, have surfaced in five cities across the globe. The Mother Boxes must be found and brought to Madame Tussauds Orlando in order to help destroy the energy-extracting forces that threaten Earth.

Brave challengers who find the Mother Boxes will be rewarded with a once-in-a-lifetime VIP experience including a five-day, four-night trip for the winner and one guest to Orlando, plus two tickets to be among the first to help save the planet in Justice League: A Call for Heroes. Winners will also receive two tickets to MegaCon Orlando and SEA LIFE Orlando Aquarium. 

To find the Mother Boxes, follow @tussaudsorlando and #FindTheMotherBoxes on Instagram.

Justice will be served this summer at Madame Tussauds Orlando. The world-famous attraction revealed plans to unite an all-star cast of DC Super Heroes in an epic, new experience.

About Justice League

Ben Affleck, Henry Cavill, Gal Gadot, Raymond Fisher, Jason Momoa and Ezra Miller star in the action adventure Justice League.

Fuelled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.

Justice League was directed by Zack Snyder from a screenplay by Chris Terrio and Joss Whedon, story by Terrio & Snyder. Based on characters from DC Entertainment; Superman created by Jerry Siegel and Joe Shuster. Charles Roven, Deborah Snyder, Jon Berg and Geoff Johns produced the film, with Jim Rowe, Wesley Coller, Curtis Kanemoto, Chris Terrio and Ben Affleck serving as executive producers.

SOURCE: Madame Tussauds Orlando

Renault Joins Forces with "Solo: A Star Wars Story" to Take Customers on the Alternative Road [Video Included]

Image from the Renault's "Star Wars" TV commercial [starring Chewbacca]

Are you ready to take the regular road with Renault?
Does Renault’s alternative road have you considering the regular road with Renault? From browsing articles about ‘How the 10 Worst Renault Trafic Sports Fails of All Time Could Have Been Prevented’ to checking out a lease on a new Renault KADJAR, if you’re inspired by Renault, it might be time to look into purchasing that new motor. You don’t have to invest in an entirely new vehicle either - you could consider lease or secondhand options to find a car you’d be happy to take on a new journey.

Renault is teaming up with "Solo: A Star Wars Story" to provide a thrilling experience for its customers ahead of the launch of the film, released in UK cinemas on 24 May 2018.

From April to July 2018, Renault is inviting everyone to 'take the alternative road' through a pan-European campaign - designed and produced in collaboration with Lucasfilm, Disney and Publicis Conseil. For the French car manufacturer, this is an unprecedented collaboration which will be live in 25 countries throughout Europe.

When Renault joins forces with "Solo: A Star Wars Story", it's natural to expect adventure. In the all-new movie featuring the most beloved scoundrel in the galaxy, we'll find out how taking the alternative road led Han Solo to meet his mighty future co-pilot, Chewbacca. Now, thanks to the features of Renault KADJAR - 4x4 transmission, emergency breaking system and blind-spot alerts - Renault is offering its customers their chance to 'take an alternative road' too.

Image from the Renault's "Star Wars" TV commercial [starring Chewbacca]

Live out your "Solo: A Star Wars Story" dream with Renault 

From 9 April 2018, Renault is giving everyone the opportunity to be a part of Han and Lando's adventure in "Solo: A Star Wars Story" in selected dealerships*: Visitors will be invited to watch an exclusive scene from the upcoming film, seven weeks before its release. To add even more excitement, the preview is brought to life through virtual reality (VR) technology.

*Available at dealerships in the following countries: UK; Ireland; Netherlands; Portugal; Switzerland; Austria; Poland; Czech Republic; Sweden; Denmark; Belgium

Image from the Renault's "Star Wars" TV commercial [starring Chewbacca]

Are you ready to take the alternative road? 

Renault has also partnered with Shazam to provide those on their commute a chance to taste the Renault and "Solo: A Star Wars Story" experience - at their bus stop. Taking part is simple: participants just have to use their Shazam app to scan the Renault and "Solo: A Star Wars Story" out of home advertising - then the adventure begins.

This activation launches a video where the user can explore the Renault KADJAR, observing each aspect of the vehicle as if it was just in front of their eyes via augmented reality. Users then click through to learn more about the features of the vehicle.

The augmented reality experience is just one part of the fully integrated campaign, which also includes a TV spot that stars Chewbacca. Renault also worked with leading visual effects company Industrial Light & Magic, known for their work on the Star Wars films, to create the special effects in the TV spot.

In addition to the exclusive in-dealership and Shazam experiences, Renault is also running a national competition which will provide those who enter the chance to win a variety of goodies and "money can't buy" experiences. Consumers can enter the competition by visiting their nearest dealership.

Alongside the TV spot, press and out of home materials communicating to the general public, the majority of the assets developed will be published on digital platforms. The content has been developed with customer profiles at its heart, providing a tailored experience for each different audience.

Image from the Renault's "Star Wars" TV commercial [starring Chewbacca]

SOURCE:  Publicis Conseil and Renault

The Video: