3 September 2018

Google At 20: How A Search Engine Became A Literal Extension Of Our Mind

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Google At 20: How A Search Engine Became A Literal Extension Of Our Mind
(Shutterstock)
We are losing our minds to Google. After 20 years, Google’s products have become integrated into our everyday lives, altering the very structure of our cognitive architecture, and our minds have expanded out into cyberspace as a consequence. This is not science fiction, but an implication of what’s known as the “extended mind thesis”, a widely accepted view in philosophy, psychology and neuroscience.

Make no mistake about it, this is a seismic shift in human psychology, probably the biggest we have ever had to cope with, and one that is occurring with breathtaking rapidity – Google, after all, is just 20 years old, this month. But although this shift has some good consequences, there are some deeply troubling issues we urgently need to address.

Much of my research spans issues to do with personal identity, mind, neuroscience, and ethics. And in my view, as we gobble up Google’s AI driven “personalised” features, we cede ever more of our personal cognitive space to Google, and so both mental privacy and the ability to think freely are eroded. What’s more, evidence is starting to emerge that there may be a link between technology use and mental health problems. In other words, it is not clear that our minds can take the strain of the virtual stretch. Perhaps we are even close to the snapping point.
Where does the mind stop and the rest of the world begin?
This was the question posed in 1998 (coincidentally the same year Google was launched) by two philosophers and cognitive scientists, Andy Clark and David Chalmers, in a now famous journal article, The Extended Mind. Before their work, the standard answer among scientists was to say that the mind stopped at the boundaries of skin and skull (roughly, the boundaries of the brain and nervous system).



But Clark and Chalmers proposed a more radical answer. They argued that when we integrate things from the external environment into our thinking processes, those external things play the same cognitive role as our brains do. As a result, they are just as much a part of our minds as neurons and synapses. Clark and Chalmers’ argument produced debate, but many other experts on the mind have since agreed.

Our minds are linked with Google 
Clark and Chalmers were writing before the advent of smartphones and 4G internet, and their illustrative examples were somewhat fanciful. They involved, for instance, a man who integrated a notebook into his everyday life that served as an external memory. But as recent work has made clear, the extended mind thesis bears directly on our obsession with smartphones and other devices connected to the web.

Growing numbers of us are now locked into our smartphones from morning until night. Using Google’s services (search engine, calendar, maps, documents, photo assistant and so on) has become second nature. Our cognitive integration with Google is a reality. Our minds literally lie partly on Google’s servers.

Extra memory
Extra memory. (Shutterstock)
But does this matter? It does, for two major reasons.

First, Google is not a mere passive cognitive tool. Google’s latest upgrades, powered by AI and machine learning, are all about suggestions. Google Maps not only tells us how to get where we want to go (on foot, by car or by public transport), but now gives us personalised location suggestions that it thinks will interest us.

Google Assistant, always just two words away (“Hey Google”), now not only provides us with quick information, but can even book appointments for us and make restaurant reservations.

Gmail now makes suggestions about what we want to type. And Google News now pushes stories that it thinks are relevant to us, personally. But all of this removes the very need to think and make decisions for ourselves. Google – again I stress, literally – fills gaps in our cognitive processes, and so fills gaps in our minds. And so mental privacy and the ability to think freely are both eroded.

Addiction or integration? 
Second, it doesn’t seem to be good for our minds to be spread across the internet. A growing cause for concern is so-called “smartphone addiction”, no longer an uncommon problem. According to recent reports, the average UK smartphone user checks his phone every 12 minutes. There are a whole host of bad psychological effects this could have that we are only just beginning to appreciate, depression and anxiety being the two most prominent.

But the word “addiction” here, in my view, is just another word for the integration I mentioned above. The reason why so many of us find it so hard to put our smartphones down, it seems to me, is that we have integrated their use into our everyday cognitive processes. We literally think by using them, and so it is no wonder it is hard to stop using them. To have one’s smartphone suddenly taken away is akin to having a lobotomy. Instead, to break the addiction/integration and regain our mental health, we must learn to think differently, and to reclaim our minds.The Conversation

About Today's Contributor:
Benjamin Curtis, Lecturer in Philosophy and Ethics, Nottingham Trent University


This article was originally published on The Conversation.

"At Vitoria": A Spanish City's Medieval Promise Between Christians and Sephardic Jews

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"At Vitoria" - front cover
"At Vitoria" - front cover (PRNewsfoto/Archway Publishing)
How could a medieval Jewish cemetery cause so much debate? 
"At Vitoria" by Marcia Riman Selz transports the reader from 1950's Bayonne, France back to medieval Spain and weaves a story of success, love, terror, tragedy, shame, and honor. 

The historical and cultural details make for an evocative narrative that draw the reader in and provide an engaging sense of realism.
"At Vitoria" introduces the reader to the CREVAGOS, a Jewish family that copes with adversity and trauma amid joy and daily needs, while living under the shadow of the Spanish Inquisition. Hard work, intelligence and clever spirit create a family of survivors. 

"At Vitoria" is also the story of how, in 1492 when Jews are expelled from Spain, the Christians of Vitoria, grateful to Jewish physicians for saving lives, take an oath to preserve the Jewish cemetery. 

Almost 500 years later, this promise draws raw emotions from both Christians and Jews.
"'At Vitoria' is based on actual historical events and has relevance for today's world," said Selz. "The medieval Christians and Jews of this novel and their descendants show that respect for individual differences, honor, and strength of spirit can generate very desirable results."
Kirkus Review calls the book "a well-constructed, highly informative historical novel."
"The novel's strength is in its descriptions of the traditions and daily living of a medieval Jewish family," stated a BlueInk Review.
"At Vitoria" is a heart wrenching, but ultimately heart-warming read, with a life-affirming message. It is sure to cause smiles, tears, and renewed pride in humanity.
Marcia Riman Selz
Marcia Riman Selz (Via marciarimanselz.com)
About the author:
Marcia Riman Selz, PhD has had a long career as a marketing consultant to financial institutions. However, after a vacation in Spain, she felt compelled to write about Vitoria and the extraordinary events surrounding the city's medieval Jewish cemetery. Selz is working on her next novel about growing up on the south side of Chicago
"At Vitoria: A City's Medieval Promise between Christians and Sephardic Jews" By Marcia Riman Selz is available at the Archway Publishing Online Bookstore, Amazon and Barnes & Noble
SOURCE: Archway Publishing

31 August 2018

Epic Level Entertainment Announces New Film "Charlie Says" and New Partner, Dana Guerin

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"Charlie Says"
"Charlie Says"  (Epic Level Entertainment)
Epic Level Entertainment announces Dana Guerin has joined the company as a producer, and that their first film together, Charlie Says, will premiere at the Venice Film Festival. 

Charlie Says, which recounts the story of the three female members of the Manson Family who were imprisoned for the notorious murders, is directed by Mary Harron and written by Guinevere Turner, the team behind American Psycho.
Guerin, whose entertainment career includes titles such as The VaultOutlaws and Angels, and The Taking of Deborah Logan, has been developing the Charlie Says project for the past six years, alongside Harron and Turner. 

She brought the film to Epic Level when she joined the company earlier this year.
"We are ecstatic to welcome Dana to Epic Level Entertainment," says producer John Frank Rosenblum. "I had the pleasure of working with Dana at On Track Entertainment in the 90s, where she was ahead of her time in the repurposing of new media properties for basic cable broadcasting. With her latest film, Charlie Says, she is telling the female perspective of a story that had previously been dominated by the male perspective, ensuring that it was also written, directed and primarily produced by women. Here again, Dana shows that she is ahead of the curve with what the public wants, and indeed now demands, from popular entertainment."
Charlie Says is a story about the three young women who were sentenced to death in the infamous Manson murder case, but when the death penalty was lifted, their sentence became life imprisonment.  

One young graduate student was sent in to work with them, and to help them understand the consequences of their actions. Through this prison counselor, Karlene Faith, we witness their transformations as they face the reality of their horrific crimes.

Epic Level Entertainment has historically focused on horror and genre entertainment. While these themes will remain a mainstay of the company's slate, Guerin's addition will expand their productions to include relevant contemporary themes aligned, for instance, with the #MeToo movement, among others.
"Epic Level Entertainment is excited to be part of the solution with three partner/producers who are female, including myself, Dana and Paige Barnett. Female driven films are more in demand than ever, and Epic Level Entertainment is bringing them to the forefront," says Cindi Rice, Producer.
"Charlie Says"
"Charlie Says" (Epic Level Entertainment)
⏩ Epic Level Entertainment is debuting Charlie Says at the Venice Film Festival on September 2nd.

Bonus Video:


30 August 2018

Elton John Enters The Rap Scene In New Snickers Ad

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Captain Fantastic Elton John ‘Hits Up’ The Rap Scene In New Snickers Ad
Captain Fantastic Elton John ‘Hits Up’ The Rap Scene In New Snickers Ad
Captain Fantastic Elton John, best known for captivating audiences with bittersweet ballads and world-conquering anthems, is back with a bang in a new Snickers ad – but not as you've seen him before. 

The clever new ad, out September 1, 2018, sees Elton venture into the hip hop genre as the personification of American artist, Boogie, amidst a rap battle, when he's lost his edge due to hunger.
The film kicks off at a house party with an MC battle featuring up-and-coming talent, Emarr Kuhomano and Monique Lawzbefore Sir Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits "Don't Go Breaking My Heart," humorously cringing the crowd. 
Elton John And Eminem-Signed Rapper, Boogie, On Set Of New Snickers Ad
Elton John And Eminem-Signed Rapper, Boogie, On Set Of New Snickers Ad
Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a Snickers bar - wherein the real Boogie returns on form.
"Most people already know I've long been an advocate of hip hop and that's why I wanted be a part of this – I got to hang out with Boogie and some great hip hop talent from the UK too," said Elton John. "Moreover, I love the direction the new Snickers ads have humorously portrayed being off your game when you're hungry, but in a way that's current and relevant to young people, especially considering hip hop is one of the biggest music genres in the world today."
"Building on the 'You're Not You When You're Hungry' theme, which has connected so well with consumers, we're glad to see this latest installment take the story a step further," said Dale Green, Snickers Global Brand Director. "When we developed the rap battle concept, we knew Elton John would be the perfect fit to help bring this to life. His unique blend of music, style and humor is instantly recognizable around the world and works well with our Snickers brand."
Boogie, who is signed with Eminem Shady Records, says: "Working with Elton on the set of the new Snickers ad was everything I expected and more – he's generous with his time, funny and fantastically talented! Between him and fresh new hip hop talent like Femi Nylander, Emarr Kuhomano and Monique Lawz – it was an incredible coming together of multi-talented people."
The Snicker Ad:

This latest ad builds on the 'Locker Room' Snickers spot, which launched in 2012, featuring Joan Collins and Stephanie Beacham, and the 'Mr. Bean Kung-Fu Master' ad from 2014.

28 August 2018

[US] 20 Years of Harry Potter: Pottermore Publishing Offering Unlimited Access to Ebook in Public Libraries

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"Harry Potter and the Sorcerer's Stone" - Front Cover
"Harry Potter and the Sorcerer's Stone" - Front Cover (image via Rakuten OverDrive)
In celebration of the 20th anniversary of Harry Potter and the Sorcerer's Stone, Pottermore Publishing is offering fans unlimited access to Harry Potter and the Sorcerer's Stone ebook for two weeks from public libraries. From August 27 to September 10, fans across North America can read the ebook on Libby, the award-winning one-tap reading app from the library, with no cost, waitlists or holds.
"Pottermore Publishing is delighted to offer fans the chance to celebrate 20 years since the publication of Harry Potter and the Sorcerer's Stone via their local library," said Jennie McCann, Publishing Director at Pottermore Publishing. "We have worked with digital library distributors across the US to bring this to life and look forward to seeing the campaign unfold."
Harry Potter and the Sorcerer's Stone, the first book in one of the world's most popular series, introduces us to the stories of the Boy Who Lived and his first encounters with Hogwarts School of Witchcraft and Wizardry and the wizarding world. With over 500 million copies sold worldwide, the series has now been translated into over 80 languages and made into 8 blockbuster films. 
Readers can discover the magic of the wizarding world by downloading Libby and checking out the ebook through their local public library. All it takes is a library card; some libraries also have access to an Instant Digital Card which simply requires a cell phone number to sign up. This service is compatible with all major computers and devices, including iPhone, iPad, Android devices, Windows tablets, and Kindle [US libraries] without waitlists or holds. 
The title will automatically expire at the end of the lending period, and there are no late fees.
To get started, download Libby today from the iOS App Store, Google Play or Windows App Store. Libby is powered by Rakuten OverDrive, the leading digital reading platform for libraries and schools.
About Pottermore:
Pottermore Publishing is the global digital publisher of the Harry Potter and Fantastic Beasts series as well as other audiobooks and ebooks from the Wizarding World.  

It aims to lead the way in innovative digital publishing and to bring new generations of readers together with long-standing fans, celebrating and bringing to life the stories that first began with the Boy Who Lived.

About Rakuten OverDrive and Libby:
Rakuten OverDrive is the leading digital reading platform for libraries and schools worldwide. 

We are dedicated to "a world enlightened by reading" by delivering the industry's largest catalog of ebooks, audiobooks, magazines and other digital media to a growing network of 40,000 libraries and schools in 70 countries.

Named one of Google Play's Best Apps of 2017, Libby is the "one-tap reading app" for libraries. Founded in 1986, OverDrive is based in Cleveland, Ohio USA and owned by Tokyo-based Rakuten. 



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