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Donald Trump speaks at a campaign rally in Raleigh, North Carolina on December 4 2015. Jonathan Drake/Reuters |
Donald Trump’s December 7 Statement on Preventing Muslim Immigration has attracted worldwide disdain. Nearly 500,000 Britons have signed a petition asking their government to prevent Trump from entering their country. In the US, Trump’s comments have been denounced by Democrats, Republicans, the media and religious groups.
Yet a recent poll has found that 37% of likely voters across the political spectrum agree with a “temporary ban” on Muslims entering the US.
Trump possesses an arrogance and volatility that makes most voters recoil. So how has he maintained a grip on a segment of the Republican base that – at least, for now – seems unshakable?
And how has his support persisted, despite the fact that some have called him a demagogue and a fascist, or that political observers have found parallels between him and polarizing figures like George Wallace, Joseph McCarthy, Father Coughlin – even Hitler?
As a scholar of American political rhetoric, I write about and teach courses on the use and abuse of rhetorical strategy in public discourse. Scrutinizing Trump’s rhetorical skills can partially explain his profound and persistent appeal.