|“Flying Pigs” video marks arrival of the all-new 2017 Chrysler Pacifica Hybrid|
"If I had told you even two years ago that the Chrysler brand would transform the minivan segment with the industry's first hybrid minivan, and that it would achieve 84 MPGe, with class-leading features and innovations, including hybrid-exclusive technology features, including a smartphone app, deliver relevant vehicle information, such as charge status and scheduling, charging station locations and an 'efficiency coach' for more efficient driving, many consumers would have said they'll believe it 'when pigs fly'," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. "With the all-new 2017 Chrysler Pacifica Hybrid arriving into dealerships, consumers will no longer have to say they'll believe it when they see it, and can now experience it firsthand for themselves."
"To celebrate this next critical chapter in our Minivan Firsts – our story requires a very specific message – one that speaks to two very distinct audiences (parents and children)," said Olivier Francois, Chief Marketing Officer – FCA Global. "Through the spot's unique story-telling device, flying pigs and blue moons are seen as the device to highlight segment-first features that are almost unbelievable and will appeal to adults and kids alike."
As the original creator of the minivan more than 30 years ago, FCA US LLC has transformed the segment with firsts, notching 78 innovations through the first five minivan generations.
"Flying Pigs" was created in partnership with Goodby Silverstein & Partners.
SOURCE: FCA US LLC