Cue: tumbleweed. Iwan Gabovitch/flickr, CC BY-SA |
Some films succeed, others don’t. Success comes in many forms. Some films are an instant hit from the opening night, some are slower on the uptake while others generate interest only after they have been commended by critics, discerning bloggers or widespread word of mouth.
The producers, director, cast and crew of 2015’s Momentum, which managed to eke out a miserable £46 in its UK opening weekend across the 10 theatres where it was released, could scarcely have feared a worse outcome for their $20 million film about a hi-tech bank robbery.
With a 27% rating from Rotten Tomatoes and searing reviews in the media, its fortunes are unlikely to improve, despite the star appeal of Morgan Freeman.